Our Firm



Park South Group is a boutique business and individual financial consulting firm.  We provide our clients with a comprehensive customized approach to their individual and business financial needs.  We are an independent firm and represent over 50 insurance carriers along with being a general agency for the UNIFI companies-Ameritas Life, Acacia Life, Union Central Life, and their affiliated companies.   
Park South Group can also offer assistance and provides training and development opportunities for both career and brokerage agents wishing to expand their markets and experience. 
Please contact any one of the management team below for quotes, case design, licensing and case status updates. 
Managing Partner - Sonda Frattini, ChFC, CLU
Sonda R. Frattini, CLU founded Park South Group after 20+ years in the financial services industry. Sonda possesses knowledge and experience in all aspects of the design and implementation of advanced concepts pertaining to customized client solutions. Her background is in advanced planning concepts, coaching, training and joint work . Her desire is to help businesses and individuals reach their true potential through education on all financial related concepts. 
             Director of OperationsCarrie Buckman
Carrie joined Park South Group with several years of experience in the financial services industry. She graduated from Sweet Briar College in Virginia with a political economics degree. Her background includes sales, training, contracting, customer service, new business and case design.  She is responsible for the day to day operations of the entire firm.
                     Director of Development - Jay Frattini   
Jay joined Park South group with a background in Sales and Recruiting. He is a graduate of Norwich University in Northfield Vermont. Jay is responsible for client acquisition and recruiting.